American Oriental Bioengineering, Inc. (AOBO) (August 12, 2005) ”V The company Chairman Mr. Liu Shu Jun (Tony Liu) marked the grand opening of this first SoyPeptide retail specialty shop, namely SoyPeptide Health Shop operated by the Hong Kong regional office of American Oriental Bioengineering, Inc. The new shop was the fruit cultivated by AOBO”¦s technological and marketing expertise of various departments. It is located right next to the most popular shopping arena in CausewayBay, namely the Times Square, a Hong Kong”¦s New York Times Square. Our shop caters to both local and foreign consumers who can select a wide array of peptides products for their different health requirement. In fact, SoyPeptide Health Shop had become the first of AOBO”¦s International Chain Network.
The weather of the grand opening was great and numerous guests joined the opening ceremony, with many associates and counterparts extending their congratulation and flower bouquets. The grand opening has also attracted a number of media journalists and industry publicists, who have interviewed our management team on the essential of peptides. During the opening ceremony many passers-by consumers were attracted to our range of peptide products and have listened attentively to our introduction of the essential of peptides for good healthy living, making shop purchases thereof.
AOBO deployed a series of advertising campaigns to highlight the grand opening of its first image store located at the most expensive retail arena in Hong Kong, with whole-page advertisement on two most popular mainstream newspapers (Oriental Daily and Sing Dao Daily News) in Hong Kong. Other than deploying print media advertisements, AOBO had screened eye-catching video advertisement at the video wall of Times Square, the most high traffic shopping arena in Hong Kong, a Hong Kong”¦s New York Times Square. The company also put up a 3m x 8m very conspicuous billboard at a busy traffic junction adjacent to Times Square. The marketing team would embark on aggressive promotional strategies including artist sponsorship and free taste samples in the forthcoming future to build our image intensively and to create our core customers base.
Hong Kong is widely regarded as the entry point of luxurious brands into Asia, is a good benchmark of developing the Asia Pacific market and the global markets, mainly due to the geopolitical factors of the place as well as being the economic and consumption hubs of the region. The SoyPeptide Health Shop is simply a gateway to the world. The company believes more chain shops (both solely owned and franchised) will be scattered in Taiwan, Korea, Singapore, Malaysia, Thailand and other countries and regions in the forthcoming future. AOBO products will also be available at various retail networks in Asia Pacific. This is a long-term mission of AOBO: with everyone enjoying a healthy living.
In order to expand the business variety and broaden the benefit of members, SoyPeptide Health Shop has moved to Unit A-B, 26/F, CNT Tower, 338 Hennessy Rd. WanChai, H.K. in November 10, 2006.
Stephen Ma
Sales and Marketing Manager of Hong Kong Office
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